Queensland Baptist Care relaunches as Carinity
The not-for-profit organisation Queensland Baptist Care changed its name to Carinity on 6th May, 2013 to reflect its diverse range of services and expanding geographical presence throughout Queensland.
The rebrand is a major step forward for the organisation, which began in 1949 solely as an aged care provider and now offers a comprehensive range of community services throughout Queensland, including Aged Care, Lifestyle (retirement living), Education, Communities and Youth.
CEO, Jon Campbell said the word ‘Carinity’ is derived from ‘care’ and ‘affinity’ and represents what the organisation strives to provide to its clients every day – care and a sense of belonging.
“For those in need of support, we provide communities of care, compassion and respect in which people feel secure and valued – a place where they feel they belong. By walking alongside those in need, we seek to ensure that no one is denied the chance to reach their full potential because of adverse circumstances.
“Our organisation offers caring services at 29 locations throughout Queensland, assisting over 11,500 people each year. After a great deal of consultation and consideration, we believe our new name Carinity well reflects both our mission and identity,” said Mr Campbell.
Carinity is expanding across Queensland, having recently acquired Kepnock Grove aged care centre in Bundaberg and John Cani in Mount Morgan, with new services planned for the Gold Coast, Toowoomba and Townsville.
Mr Campbell said the expansion plans and new name are indicative of “the dynamic evolution of the organisation” over the past few years.
“Our organisation’s positive reputation in the not-for-profit industry is based on its Christian mission and values which remain firm and a long history of listening to customers’ needs and meeting their expectations,” he said.
“Our clients throughout the state can be assured that under the new name Carinity, our caring staff will continue to provide the same high quality compassionate services and dedicated support, making a real difference to those in need.”
In addition to caring for the frail aged, Carinity currently offers: support and accommodation for homeless youth; help for families and young people dealing with domestic violence and abuse; secure lifestyle communities for people over 65; support for those with a disability; chaplaincy support for people in hospital; and an alternative education for teenagers who struggle in traditional schools.