Model residents star in new aged care campaign

Four Carinity Brookfield Green residents were models for a day when they featured in a professional photo shoot for Carinity’s new aged care promotion.

From the make-up chair to camera flashes, Don Smith, Jim Chadwick, Joan Bell and Maud Harbort were treated like stars during the photo shoot at the aged care community in Brisbane.

“Our residents really enjoyed this new experience of being ‘on set’ and had a ball being photographed,” Carinity Brookfield Green Activities Officer Nicola Zuvich says.

“The smiles on their faces were genuine. True happiness like that isn’t something is easily faked.”

The photos have been used in Carinity’s new “Living with Purpose” advertising campaign with images of the vivacious seniors featured on posters in shopping centres and bus shelters around Brisbane.

Promoting inclusiveness and purposeful activity, Living with Purpose highlights the stimulating experiences and activities offered to seniors living in Carinity residential aged care communities.

“Far from being places where people go to exist, our aged care communities are where people go to live,” Carinity Aged Care Executive Manager Valmae Dunlea explains.

“Carinity understands that the difference between really living, and just enduring, lies in the richness and variety of meaningful experiences.

“We recognise each person is unique. We passionately believe everyone deserves to feel loved and supported, whatever their life’s circumstances.”

Listen to the new advertisement for Carinity Aged Care’s new Living with Purpose campaign which is being broadcast on radio – and discover how Carinity is supporting Queensland seniors to live their life with purpose!


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